Today, we’re introducing a new blog series called ‘Brand Arc Tune-In‘ wherein we will give you a heads up about some of our best branded content before it airs. This way, we can offer up a few details about the making of the content and you’ll have a chance to tune-in and see how it all comes together.
For our inaugural Tune-In post, we’d like to shine a light on tonight’s season premiere of “Tanked” on Animal Planet at 10pm E/P. In tonight’s episode, Wayde King and Brett Raymer will transform a 2014 Highlander into a SpongeBob SquarePants themed fish tank. The entire building process for the 9,000-lb., four-wheeled, rolling saltwater aquarium can be seen in tonight’s episode, along with Jack Hollis, VP of Toyota Marketing, who is featured during a consultation segment filmed at Toyota’s Headquarters and the big reveal at SEMA, one of the largest automotive shows in the world.
Our intention for creating this integration was two-fold: to elevate Toyota’s existing partnership with Nickelodeon property SpongeBob SquarePants and to increase awareness of the newly designed and family friendly Highlander. We hope you’ll Tune-In!