An article that we recently came across really resonated with us. It’s an excellent reminder that when it comes to content marketing, the landscape is always changing and therefore, so should our strategy.
We love how authentically Pineiro was able to relay how these school-children had taught him something new, simply by having an honest conversation about how they interact with technology and connect with others.
The article also speaks to how ideas and concepts can come from anyone/anywhere and how we as marketers need to challenge ourselves to think about things differently.
Our main take-away, if the kids don’t call it “Social Media”, neither should advertisers. Think: Digital Strategy.