Taco Bell first grabbed our attention when they upgraded their tagline from “Think outside the bun” to “Live mas” and launched new creative aimed at millennials, supported by $280 million in measured media last year, according to the Ad Age DataCenter.
But we knew it was going to be a banner year for the brand when they re-entered the Super Bowl ad game after a three-year hiatus. Here’s that creative spot, which features a group of unruly senior citizens out for a wild night out on the town:
Nowadays, Taco Bell leads the pack in terms of engaging fans and critics through clever social messaging and digital experimentation. Check out their Fiery Doritos Locos Tacos viral Vine video, for example:
As masters of making fans feel special with their sneak peeks to introduce new products, Taco Bell’s consistent stream of image heavy social content is always relevant and entertaining.
We’re excited to see what they do with the rest of the year, especially in the branded entertainment space, like this entertaining mini-documentary they created with super-fan Justin:
We’re also digging their newest “Feed the Beat” project, designed to help fans discover new bands and bands to discover new fans. You can watch that fan-made “rockumentary” below: