Our founder and president, Rob Donnell, recently spoke with the ANA (Association of National Advertisers) about the branded entertainment industry’s current obsession: Engagement.
Interested in this trend? Check out the ANA’s insight brief below, all about how digital platforms have changed the way marketers think about and use branded entertainment.
You can find the downloadable PDF version of the ANA’s insight brief, here: The Rise of Branded Engagement. And please, leave a comment below to let us know your thoughts on this trend. We’d love to hear from you.