Watch ABC 7 News TONIGHT to See Brand Arc’s Rob Donnell Talk Super Bowl Advertising Trends


Earlier today, our president and founder Rob Donnell sat down with ABC7 to talk about our favorite part of the Super Bowl: the commercials!


Even though Super Bowl XLVII is still four days away, advertisers have been busy the last couple of weeks posting sneak-peeks, teasers, and even full versions of their Super Bowl commercials online. All of this is in effort to generate extra buzz and drive value for the pricey spots. According to ad buyers, CBS has essentially sold out its ad inventory for the game, averaging between $3.7 million and $3.8 million per 30-second spot. That’s approximately $125,000 a second!

And while ads for ads seems to have become a go-to tactic for brands in the last few years, not everyone is taking part in the trend of dumping their ads online before the game. Holdouts include Best Buy, RIM, Taco Bell, Chrysler and Procter & Gamble’s Tide. Second screen engagement is another big trend, with more and more people using their mobile devices throughout the game and relying on their mobile devices to re-watch ads and search for information about the featured products.



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