Earlier this week, we hosted a holiday mixer for the North America Chapter of the Branded Content Marketing Association. If you’re not familiar with the BCMA, check out their website for information on this new association bringing together a variety of content creators and owners across advertising, brand development, sponsorship, media, broadcasting, programming, and entertainment.
Our wonderful guest speaker, Jesse Coulter, Co–Chief Creative Officer at CAA Marketing, walked us through his work on Chipotle’s multi-award-winning “Cultivate” campaign (click HERE to watch Jesse’s TED Talk about creating the campaign). If you haven’t seen it yet (and you live under a rock!), click HERE to watch the very touching short film, “Back to the Start”. If you’re interested in joining the BCMA or would like to attend an upcoming event, send an email to firstname.lastname@example.org. In the meantime, take a peek at the photos we snapped during the inaugural west coast party at our Brand Arc offices last Tuesday night.