The Branded Content Marketing Association (BCMA) was founded in the United Kingdom in 2003, and has since expanded to the United States, Canada and Mexico.
Brand Arc is proud to be a part of the BCMA North America Chapter, the first trade association in North America dedicated exclusively to the development of the branded content industry, aimed at promoting innovation within its membership body.
Brand Arc President and Founder, Rob Donnell, headed to New York earlier this week to celebrate along with the BCMANA’s other high profile members and branding experts at the worldwide headquarters of Ogilvy & Mather.
The new Chapter’s Executive Board includes Chairman, Doug Scott, President of OgilvyEntertainment, in addition to a small board of Advisors including: Russ Axelrod, Director of Brand Strategy and Branded Entertainment at Microsoft, Laura Caraccioli-Davis, Executive Vice President of Advertising Solutions at Electus, Tom Dunlap, Executive Producer at RSA Films, Carolyn Everson, Vice President of Global Advertising Sales at Facebook, and Brand Arc’s very own, Rob Donnell.
We are proud to be in such good company and excited to see what this new chapter will accomplish over the next year. For a complete list of Executive Board Members and Advisors, visit www.bcma-na.com.