Integration Innovator: AT&T Promotes HTC One X in NEW Daybreak Webseries

We recently caught wind of a new branded webseries called “Daybreak” presented by AT&T.

Daybreak spans five episodes, each around 10 minutes, released each Thursday on the Daybreak site, YouTube, and Hulu.

One of the most interactive aspects of AT&T’s phone integrations, however, comes in the form of an Android app connected to the JackBoxers site, which allows viewers to learn more about each of the weekly missions and play along with the series.

Have you been watching this mysterious series? How do you feel about the phone integrations?

We’ve posted the first video in the series here, so if you haven’t already, check it out and let us know what you think in the comment section below. UPDATE: The series’ final chapter airs today, June 28, 2012.


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