Blurring the Lines Between Content and Commercials: Brand Arc’s Toyota Entune Integrations on “Hot in Cleveland”

In case you missed them, two unique Brand Arc integrations showcasing Toyota’s entune ran last week during the  TV Land series “Hot in Cleveland”.  Our first integration appeared within the show:

The second, utilized the integration footage in a relevant, entertaining and clever way, via a custom vignette/tune-in:

These custom vignettes allow brands to creatively demonstrate the benefits of the product in a natural, non-forced setting and get the most out of each integration.

What’s your brand doing to maximize your branded content?

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