Integration Spotlight: “James Hyde Steals the Show” with Toyota 

For our recent Toyota integration in the Edemol USA original digital series “James Hyde Steals the Show”, we put actor James Hyde behind the wheel of a 2012 Toyota Camry SE in search of New York city’s most captivating entertainers. To find them, Hyde navigates the streets of NYC during our custom wrap-around integrations, highlighting the new styling of the Toyota Camry SE as well as the Entune technology, and taking viewers on a wild ride as he fearlessly tries his hand at some of the world’s most exotic professions.

Based on the fun and explorative nature of this six-part series, the Toyota Camry SE was the perfect vehicle to take Hyde from battling it out on the basketball court with former New York Knicks player John Starks, to blowing flames at a notorious Coney Island freak show, and behind-the-scenes of the off-Broadway hit Fuerza Bruta!

Click HERE, for an inside look at season one, currently available on Plus, stay tuned for season two of “James Hyde Steals the Show,” showcasing all that Boston has to offer in the way of weird, shocking and flat-out interesting entertainment.


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