What We Did During Our Holiday Break

Like us, many of you are returning to your respective offices to kick off the exciting new year ahead. Today, as a nod to the great experiences that 2013 brought all of us here at Brand Arc, we’re each sharing a photo that illustrates the fun we had during our holiday break. Share a photo…

Blurred Lines: Continuing the Story Through Branded Content

We’d like to applaud Target on it’s latest attempt to cut through the commercial clutter with its innovative media partnership with ABC Wednesday night.  For a full rundown on this partnership, click HERE and HERE to watch the clever spots being featured on ABC.com. With this series of custom commercials Target authentically and cleverly kept…

Top Chef’s “Last Chance Kitchen” Scores an Emmy Win for Multiplatform Storytelling!

Earlier today, the Academy of Television Arts & Sciences Interactive Media Peer Group Governors announced the juried winners for Creative Achievement in Interactive Media for the 65th Emmy® Awards.  We are delighted to report that Top Chef’s “Last Chance Kitchen” has been honored for outstanding creative achievement in Interactive Media – Multiplatform Storytelling. The honorees…